TERMIUM Plus®

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SOCIAL REFERRAL [1 record]

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Record 1 2014-10-08

English

Subject field(s)
  • Collaborative and Social Communications
CONT

One ROI [return on investment] measurement that's been gaining traction is click-throughs, or "social referrals." In other words, if you put out a tweet or Facebook post about a new program, are people actually clicking the hyperlink to find out more information on the program, or to apply?

French

Domaine(s)
  • Communications collaboratives et sociales
CONT

L'une des façons qui gagne en popularité de mesurer la rentabilité est le «clic publicitaire» ou «recommandation sociale». Autrement dit, si vous envoyez un [gazouillis] ou un message Facebook pour parler d'un nouveau programme, est-ce que les internautes vont cliquer sur l'hyperlien pour obtenir plus de renseignements sur le programme ou pour s'y inscrire?

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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