TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

VERTICAL MARKET [1 record]

Record 1 2008-03-10

English

Subject field(s)
  • Marketing
  • Informatics
CONT

A vertical market is an industry or group of companies that can be marketed to in a similar manner because they have similar needs. Common examples of vertical markets are: insurance, real estate, banking, heavy manufacturing, retail, transportation, hospitals, and government.

French

Domaine(s)
  • Commercialisation
  • Informatique
CONT

Un marché vertical consiste d'une industrie ou d'un groupe de compagnies qui ont les mêmes besoins pouvant bénéficier d'une même stratégie de marketing. Des exemples communs de marchés verticaux sont : l'assurance, l'immobilier, les banques, le manufacturier lourd, la vente au détail, les hôpitaux, le gouvernement.

Spanish

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