TERMIUM Plus®

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VERTICAL MARKETING SYSTEM [1 record]

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Filter results by subject field

Alphabetical list of terms

Record 1 1988-09-27

English

Subject field(s)
  • Marketing Research
DEF

A distribution arrangements whereby a given channel of distribution is treated as a coordinated, integrated unit. Three common types of vertical systems are corporate, administered, and contractual.

French

Domaine(s)
  • Étude du marché
CONT

Les systèmes marketing verticaux (SMV) sont des réseaux gérés professionnellement et programmés à un niveau central; ils sont conçus dans le but de réaliser des économies d'exploitation et de créer un impact maximal sur le marché.

Spanish

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