TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

HABILLAGE PUBLICITAIRE PAGE ACCUEIL [2 records]

Record 1 2019-07-11

English

Subject field(s)
  • Advertising Techniques
  • Internet and Telematics
DEF

An advertising strategy that consists in allocating all of the advertising spaces of a home page to a single advertiser for a specific period of time.

Key term(s)
  • home page take-over
  • homepage take-over
  • welcome page take-over

French

Domaine(s)
  • Techniques publicitaires
  • Internet et télématique
DEF

Stratégie publicitaire qui consiste à attribuer tous les espaces publicitaires d'une page d'accueil à un même annonceur pendant une durée déterminée.

Spanish

Campo(s) temático(s)
  • Técnicas publicitarias
  • Internet y telemática
Save record 1

Record 2 2018-11-02

English

Subject field(s)
  • Advertising
  • Internet and Telematics
DEF

A set of advertisements from a single advertiser occupying all of the advertising spaces of a home page for a specific period of time.

Key term(s)
  • home page take-over
  • homepage take-over
  • welcome page take-over

French

Domaine(s)
  • Publicité
  • Internet et télématique
DEF

Ensemble de publicités d'un même annonceur occupant tous les espaces publicitaires d'une page d'accueil pendant une durée déterminée.

Spanish

Save record 2

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