TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MARQUE BATAILLE [1 record]

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Record 1 2023-03-27

English

Subject field(s)
  • Merchandising Techniques
CONT

[A brand] used by a manufacturer or distributor for the purpose of combatting competitive brands, to drive them out of the market. For example, a manufacturer may introduce a new brand of canned food in a local market at a very low price, and continue to sell it until a local competitive brand has been eliminated. At this point, the fighting brand is withdrawn and replaced by one of the manufacturer's regular brands, at the regular price.

French

Domaine(s)
  • Techniques marchandes
CONT

Pour l'application de la Loi sur la concurrence, l'article 78 donne des exemples d'agissements anticoncurrentiels : […] L'utilisation sélective et temporaire de marques de combat destinées à mettre au pas ou à éliminer un concurrent […]

Spanish

Campo(s) temático(s)
  • Técnicas mercantiles
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