TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

METRIQUE SOCIALE [1 record]

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Alphabetical list of terms

Record 1 2015-06-23

English

Subject field(s)
  • Statistics
  • Collaborative and Social Communications
  • Internet and Telematics
DEF

A statistic that quantifies a specific aspect of the online social reach, performance or return on investment of a business, entity, organization, person, group, etc. within a ... widget or any social media [platform].

CONT

The first – and easiest – social media metric to measure is volume ... Volume is a great initial indicator of interest. People tend to talk about things they either love or hate ... While volume can seem like a simple counting metric, there's more to it than just counting tweets [or] wall posts. It's important to measure the number of messages about your brand, as well as the number of people talking about your brand, and track how both of those numbers change over time.

French

Domaine(s)
  • Statistique
  • Communications collaboratives et sociales
  • Internet et télématique

Spanish

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