TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

POLITIQUE PRODUIT [1 record]

Record 1 2018-07-27

English

Subject field(s)
  • The Product (Marketing)
DEF

Development of a product or line of products suited to the wants of the kinds of customers included in the market targets.

French

Domaine(s)
  • Produit (Commercialisation)
DEF

[Explication] précise des caractéristiques des produits ou services offerts par [une] entreprise, basée sur l'analyse des besoins et des goûts de sa clientèle.

Spanish

Campo(s) temático(s)
  • Producto (Comercialización)
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