The Government of Canada’s terminology and linguistic data bank.

VITESSE OUBLI [1 record]

Record 1 2001-04-18


Subject field(s)
  • Advertising
  • Motivation and Advertising Psychology

Indicator of how rapidly a consumer forgets a brand or advertising message.


forgetting rate: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.


  • Publicité
  • Motivation et psychologie de la publicité

Indice qui mesure la vitesse avec laquelle les consommateurs oublient une marque ou un message publicitaire.


Définition extraite du CAPITAL Business Dictionary et reproduite avec l'autorisation de LID Editorial Empresarial.

Key term(s)
  • degré d'oubli
  • taux d'oubli


Campo(s) temático(s)
  • Publicidad
  • Motivación y psicología de la publicidad

Indicador que mide la rapidez con la que los consumidores se van olvidando de la marca o del mensaje publicitario.


tasa de olvido: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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