TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

VITESSE OUBLI [1 record]

Record 1 2001-04-18

English

Subject field(s)
  • Advertising
  • Motivation and Advertising Psychology
DEF

Indicator of how rapidly a consumer forgets a brand or advertising message.

OBS

forgetting rate: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Publicité
  • Motivation et psychologie de la publicité
DEF

Indice qui mesure la vitesse avec laquelle les consommateurs oublient une marque ou un message publicitaire.

OBS

Définition extraite du CAPITAL Business Dictionary et reproduite avec l'autorisation de LID Editorial Empresarial.

Key term(s)
  • degré d'oubli
  • taux d'oubli

Spanish

Campo(s) temático(s)
  • Publicidad
  • Motivación y psicología de la publicidad
DEF

Indicador que mide la rapidez con la que los consumidores se van olvidando de la marca o del mensaje publicitario.

OBS

tasa de olvido: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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