TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

BIRO MIDIA [1 record]

Record 1 2018-12-10

English

Subject field(s)
  • Advertising Agencies and Services
CONT

In the world of marketing and advertising, agency of record (AOR) was typically understood to mean a single agency responsible for all the services that a particular business might require.

French

Domaine(s)
  • Agences et services de publicité
CONT

En désignant une agence de référence («agency of record ou AOR») pour mener la stratégie de marque tout au long du processus marketing, tout en sollicitant simultanément, directement ou indirectement, la participation d'agences spécialisées, le client se libère d'une charge communicationnelle importante, optimise le flux d'information et concentre l'obligation de rendre compte sur moins d'intervenants.

Spanish

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Works and Government Services Canada, 2020
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: