The Government of Canada’s terminology and linguistic data bank.

figurative mark [1 record]

Record 1 2004-11-18


Subject field(s)
  • Trademarks (Law)
  • The Product (Marketing)
  • Copyright, Patent and Trademark Law

The part of a brand that appears in the form of a symbol, picture, design, or distinctive colour.


While the public is immediately accustomed to perceiving word marks or figurative marks as identifying the trade origin of the proprietor's goods, the same is not necessarily the case where the sign and the outward appearance of goods are one and the same.

Key term(s)
  • device mark


  • Marques de commerce (Droit)
  • Produit (Commercialisation)
  • Propriété industrielle et intellectuelle

Partie de la marque reconnaissable mais imprononçable, comme un symbole, un dessin, une couleur ou une gravure.


La marque figurative est constituée d'un assemblage particulier de signes, de graphismes et de couleurs.


Campo(s) temático(s)
  • Marcas de comercio (Derecho)
  • Producto (Comercialización)
  • Derecho de propiedad industrial e intelectual
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