The Government of Canada’s terminology and linguistic data bank.

relationship marketing [1 record]

Record 1 2011-06-23


Subject field(s)
  • Merchandising Techniques
  • Customer Relations

Relationship marketing is a strategy that is aimed at cultivating, maintaining, and growing strong business relationships between buyers and sellers. The idea is that instead of using an approach that attracts the buyer for a one-time sale, the company focuses efforts on earning the business of that buyer for an extended period of time, resulting in a steady flow of sales from the same client.


  • Techniques marchandes
  • Relations avec la clientèle

Technique mercatique visant à créer ou à renforcer des liens personnalisés de confiance entre fournisseur et client.


mercatique relationnelle : terme et définition publiés au Journal officiel de la République française le 28 juillet 2001.


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