The Government of Canada’s terminology and linguistic data bank.

PRODUCT BRIEF [1 record]

Record 1 2009-09-14


Subject field(s)
  • Marketing

Much [Research & Development] time is spent on product briefs that lack clear definition or on work that is geared more to winning Nobel Prizes for the research personnel than to generating profit opportunities for the company.


  • Commercialisation

Le département Recherche et développement passe d'innombrables heures sur des définitions de produits trop vagues ou sur des travaux visant plus à valoir un prix Nobel au chercheur qu'à générer des opportunités rentables pour l'entreprise.


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