TERMIUM Plus®

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taux de transformation [2 records]

Record 1 2005-01-21

English

Subject field(s)
  • Sales (Marketing)
  • Electronic Commerce
DEF

The percentage of clicks leading to a purchase, a subscription or simply a query, obtained in relation to the total of number of clicks for an advertised item.

CONT

Let's say that you receive one order for every 120 visitors to your website. Then your site's sell-through is 120:1 (pronounced 120 to 1). Once you know your site's sell-through, you can mathematically predict how many orders you're going to receive based on the amount of traffic coming to your site. For example let's say that your sell-through is 88:1. So if you get 88 visitors per day to your site, you'll get one order, 880 visitors daily will get you 10 orders. And 8,800 visitors will bring in 100 orders.

CONT

"Conversion ratio" is another term for sell-thru. A site that gets 5 orders for every 100 visitors has a conversion ratio of 5%. (in terms of sell-through, this would be 100:5 or 20:1.

French

Domaine(s)
  • Vente
  • Commerce électronique
DEF

Pourcentage de clics ayant abouti à un acte d'achat, d'adhésion à une offre ou simplement à une demande de renseignements, par rapport au nombre total de clics sur l'élément publicitaire.

Spanish

Campo(s) temático(s)
  • Ventas (Comercialización)
  • Comercio electrónico
Save record 1

Record 2 2002-07-16

English

Subject field(s)
  • Air Pollution
DEF

The rate at which an atmospheric pollutant is transformed into a secondary pollutant.

CONT

The rate of atmospheric oxidation of sulphur dioxide varies from less than 1% per hour to around 12% per hour, depending upon atmospheric conditions. As a consequence of this slow conversion rate, the SO2 emitted can influence the acidity of precipitation at other locations far removed from the point of emission.

French

Domaine(s)
  • Pollution de l'air
DEF

Taux indiquant quelle fraction d'un polluant atmosphérique est transformée en polluant secondaire pendant une période donnée.

CONT

Le taux de conversion du bioxyde de soufre (SO2) en sulfate (SO4) a été étudié par plusieurs recherches et leurs résultats suggèrent un taux initial, alors qu'il est le plus élevé d'environ 1% par heure.

CONT

Un air très pollué comme celui de la vallée de l'Ohio, explique Gaston Paulin, favorise, près de la source, un taux de transformation rapide de SO2 en SO4, de l'ordre de cinq à dix pour cent par heure, tandis qu'un air moins pollué, comme celui du Québec ou de l'Ontario, aura un taux de conversion de l'ordre de 0,5 pour cent par heure.

OBS

Pour de plus amples renseignements sur cette notion, consulter le cahier de néologie sur les pluies acides (OLFNE 1985 no 40-41).

Spanish

Campo(s) temático(s)
  • Contaminación del aire
Save record 2

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