TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

DIRECTEMENT CONSOMMATEUR [1 record]

Record 1 2001-01-31

English

Subject field(s)
  • Marketing
CONT

The new way of doing things was devised by Dell, whose direct-to-consumer model allowed it to manufacture a PC only when it had an order in hand. This meant the near-elimination of unsold stock.

OBS

Compare "direct-only PC": a PC manufactured only after it was ordered.

Key term(s)
  • direct to consumer
  • direct sale
  • direct-sales program

French

Domaine(s)
  • Commercialisation
Key term(s)
  • vente directe

Spanish

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