TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

E-DETAILING [1 record]

Record 1 2002-05-14

English

Subject field(s)
  • Internet and Telematics
  • Pharmacology
CONT

The buzzword of the conference was e-detailing - using Internet-based communications to provide a value-added marketing channel to reach prescribers and complement the activities of pharma firms' expensive networks of sales reps.

French

Domaine(s)
  • Internet et télématique
  • Pharmacologie
CONT

L'entreprise qui émerge comme leader actuel du e-detailing est IphysicianNet. IphysicianNet offre aux médecins un ordinateur équipé d'une caméra en échange de l'engagement d'accepter une douzaine de «e-visites» par mois en présence d'un délégué qui dialogue sur l'écran interposé.

Spanish

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