TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

TACTICIEN PUBLICITAIRE [1 record]

Record 1 2001-03-27

English

Subject field(s)
  • Occupation Names (General)
  • Advertising
  • Advertising Agencies and Services
DEF

An employee of an advertising agency responsible for supervising the selection and purchase of space or time in communications media for client's advertising efforts.

Key term(s)
  • media manager

French

Domaine(s)
  • Désignations des emplois (Généralités)
  • Publicité
  • Agences et services de publicité
DEF

Personne qui choisit les supports publicitaires en fonction de la clientèle cible, des crédits disponibles et d'autres facteurs susceptibles d'influer sur le succès d'une campagne de publicité.

OBS

gestionnaire-médias : terme provenant du service linguistique de Radio-Canada.

Spanish

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