TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
PRE-TESTING [2 records]
Record 1 - internal organization data 2015-05-01
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
Record 1, Main entry term, English
- pre-testing
1, record 1, English, pre%2Dtesting
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Coordinating the pre-testing with the Public Opinion Research Directorate at PWGSC [Public Work and Government Services Canada], and forwarding the results to the Communications and Consultations Secretariat at the PCO [Privy Council Office]. 1, record 1, English, - pre%2Dtesting
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
Record 1, Main entry term, French
- mise à l'essai
1, record 1, French, mise%20%C3%A0%20l%27essai
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Coordonner les mises à l'essai avec la Direction de la recherche sur l'opinion publique de TPSGC [Travaux publics et Services gouvernementaux Canada], et acheminer les résultats au Secrétariat des communications et des consultations du BCP [Bureau du Conseil privé]. 1, record 1, French, - mise%20%C3%A0%20l%27essai
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2000-10-18
Record 2, English
Record 2, Subject field(s)
- Advertising Agencies and Services
- Marketing Research
- Motivation and Advertising Psychology
Record 2, Main entry term, English
- pretest
1, record 2, English, pretest
correct, noun
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
The measurement of the acceptance of an idea of a product or service presented to potential buyers. Usually accomplished through interviews with Prospects to determine the strengths and weaknesses of the ideas or perhaps advertisements either alone or in comparison with others or a norm. 2, record 2, English, - pretest
Record 2, Key term(s)
- pretesting
- pre-testing
Record 2, French
Record 2, Domaine(s)
- Agences et services de publicité
- Étude du marché
- Motivation et psychologie de la publicité
Record 2, Main entry term, French
- préenquête
1, record 2, French, pr%C3%A9enqu%C3%AAte
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- pré-enquête 2, record 2, French, pr%C3%A9%2Denqu%C3%AAte
correct, feminine noun, obsolete
- prétest 3, record 2, French, pr%C3%A9test
correct, masculine noun
- pré-test 1, record 2, French, pr%C3%A9%2Dtest
correct, see observation, masculine noun, obsolete
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Ensemble des techniques d'investigation destinées à contrôler la valeur de la communication d'un message publicitaire avant sa diffusion. 2, record 2, French, - pr%C3%A9enqu%C3%AAte
Record number: 2, Textual support number: 2 DEF
«pré-test» : Contrôle préalable de l'efficacité d'un message publicitaire. 1, record 2, French, - pr%C3%A9enqu%C3%AAte
Record 2, Spanish
Record 2, Textual support, Spanish
Copyright notice for the TERMIUM Plus® data bank
© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau
Features
Language Portal of Canada
Access a collection of Canadian resources on all aspects of English and French, including quizzes.
Writing tools
The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.
Glossaries and vocabularies
Access Translation Bureau glossaries and vocabularies.
- Date Modified: