TERMIUM Plus^®

Fiche 1,  Justifications,  Anglais

Record number: 1, Textual support number: 1 DEF

The application of marketing concepts to sport products and services, and the marketing of non-sport products through an association to sport.  2, fiche 1, Anglais, - sport%20marketing

Record number: 1, Textual support number: 1 CONT

Sports marketing is: the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc.) through associations with sports.  3, fiche 1, Anglais, - sport%20marketing

Fiche 1,  Justifications,  Français

Record number: 1, Textual support number: 1 DEF

Ensemble des principes et des stratégies marketing appliqués au domaine du sport. Il concerne à la fois les produits, les services et les organisations.  2, fiche 1, Français, - marketing%20du%20sport

Record number: 1, Textual support number: 1 CONT

[Le marketing sportif] concerne à la fois les produits, les services et les organisations.  2, fiche 1, Français, - marketing%20du%20sport

Fiche 1,  Justifications,  Espagnol