TERMIUM Plus^®

Fiche 1,  Justifications,  Anglais

Record number: 1, Textual support number: 1 CONT

Above the line (ATL) advertising is where mass media is used to promote brands and reach out to the target consumers. All the conventional media are included here - television, radio and print media. ... ATL advertising tries to reach out to the mass as consumer audience.  3, fiche 1, Anglais, - above%20the%20line%20advertising

Fiche 1,  Justifications,  Français

Record number: 1, Textual support number: 1 CONT

La publicité dans les médias de masse (télévision, presse, radio, etc.), le marketing direct, la communication sur les lieux de vente, l'annonce des opérations de promotion de vente, etc., sont des communications «push».  3, fiche 1, Français, - publicit%C3%A9%20dans%20les%20m%C3%A9dias%20de%20masse

Fiche 1,  Justifications,  Espagnol