TERMIUM Plus^®

Fiche 1,  Justifications,  Anglais

Record number: 1, Textual support number: 1 CONT

Opportunities To See(OTS)/Hear(OTH). OTS is the theoretical concept behind an impact-i. e. "in the room with the TV set on" therefore making the assumption that an advertisement was seen if it was shown. During a campaign some people will see and advertisement once, some twice, some three times etc. The average number of times that the campaign was seen, by those who saw at least one of the advertisements is often known as Average OTS.  2, fiche 1, Anglais, - opportunity%20to%20see

Record number: 1, Textual support number: 2 CONT

Opportunities to see the advertisements in a campaign.  2, fiche 1, Anglais, - opportunity%20to%20see

Fiche 1,  Justifications,  Français

Record number: 1, Textual support number: 1 DEF

Nombre de rencontres théoriques d'un individu d'une cible donnée avec un message publicitaire.  1, fiche 1, Français, - occasion%20de%20voir

Record number: 1, Textual support number: 1 OBS

Dans les milieux professionnels, c'est l'abréviation qui est le plus souvent employée.  1, fiche 1, Français, - occasion%20de%20voir

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ancien terme normalisé par l'arrêté du 10 octobre 1985 (Journal officiel du 13 novembre 1985).  2, fiche 1, Français, - occasion%20de%20voir

Fiche 1,  Justifications,  Espagnol

Fiche 2,  Justifications,  Anglais

Record number: 2, Textual support number: 1 CONT

Over-the-horizon(OTH) radar systems were first developed during the Cold War as part of the early warning defense network. With the end of the Cold War, research into OTH radar continued, with a new focus : detection of illegal aircraft engaged in drug smuggling. Current research had its genesis in U. S. Air Force and Navy laboratories in the 1960s, as well as at Stanford University. At present, the United States, Russia, China, and Australia employ OTH radar for surveillance purposes. Much of the current effort is concentrated on the development of relocatable OTH radar(ROTHR), first demonstrated by the Navy in the early 1980s.  2, fiche 2, Anglais, - over%2Dthe%2Dhorizon

Record number: 2, Textual support number: 1 OBS

over-the-horizon; OTH : term and abbreviation extracted from the "Disarmament and Peace Keeping" glossary with the permission of the United Nations Office at Geneva.  3, fiche 2, Anglais, - over%2Dthe%2Dhorizon

Fiche 2,  Justifications,  Français

Record number: 2, Textual support number: 1 OBS

transhorizon : terme tiré du lexique «Désarmement et Maintien de la Paix» avec l'autorisation de l'Office des Nations Unies à Genève.  3, fiche 2, Français, - transhorizon

Fiche 2,  Justifications,  Espagnol