TERMIUM Plus^®

Fiche 1,  Justifications,  Anglais

Record number: 1, Textual support number: 1 DEF

A phenomenon that facilitates and encourages people to pass along an advertising message.  2, fiche 1, Anglais, - viral%20marketing

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Viral marketing has gained tremendous popularity with the introduction of electronic media, as these outlets dramatically facilitate interconnections between companies and potential buyers.  3, fiche 1, Anglais, - viral%20marketing

Fiche 1,  Justifications,  Français

Record number: 1, Textual support number: 1 DEF

[...] mode de promotion par lequel le destinataire [d'un] produit ou [d'un] service assure la circulation [d'un] message par une forme de bouche à oreille sur le Web.  3, fiche 1, Français, - marketing%20viral

Record number: 1, Textual support number: 1 CONT

Le marketing viral a obtenu une popularité immense avec l'introduction des médias numériques [qui] facilitent radicalement les interconnexions entre les entreprises et les acheteurs potentiels.  4, fiche 1, Français, - marketing%20viral

Record number: 1, Textual support number: 1 OBS

marketing viral : L'emploi du terme «marketing», parfois critiqué, est passé dans l'usage standard.  5, fiche 1, Français, - marketing%20viral

Record number: 1, Textual support number: 2 OBS

mercatique virale : L'emploi du terme «mercatique» est peu attesté dans l'usage.  5, fiche 1, Français, - marketing%20viral

Fiche 1,  Justifications,  Espagnol

Record number: 1, Textual support number: 1 DEF

Estrategia de marketing en Internet que induce a los usuarios a pasar un mensaje comercial de unos a otros de manera exponencial.  1, fiche 1, Espagnol, - marketing%20viral

Fiche 2,  Justifications,  Anglais

Record number: 2, Textual support number: 1 CONT

Social media applications are particularly suited for viral marketing, as the community element embedded in them makes it convenient to transmit the marketing message to a large group of people.  3, fiche 2, Anglais, - social%20media%20application

Fiche 2,  Justifications,  Français

Fiche 2,  Justifications,  Espagnol

Record number: 2, Textual support number: 1 OBS

A pesar de que "red social" y "medio social" no son lo mismo (una red social es un tipo de medio social), "aplicación para redes sociales" parece ser el término más arraigado al ser las redes sociales uno de los medios sociales más utilizados.  4, fiche 2, Espagnol, - aplicaci%C3%B3n%20para%20redes%20sociales

Fiche 3,  Justifications,  Anglais

Record number: 3, Textual support number: 1 CONT

... the evolution of health promotion for STD [Sexually Transmitted Diseases] prevention.... The public health approach offered advice about chemical, chemotherapeutic, and barrier prophylaxis, but avoided the issue of social prophylaxis. With the failure of antimicrobial agents to eradicate syphilis in the 1960s, rapid increases of viral sexually transmitted diseases(STDs) and resistant strains of gonorrhoea in the 1970s, and the discovery of AIDS in the 1980s, alternatives to the traditional public health approach were sought and supported with a modest increase of resources. Three major innovations have been introduced to STD prevention as a result : social marketing, community involvement, and behaviour change programmes bases on social and psychological concepts and theoretical models.  2, fiche 3, Anglais, - social%20prophylaxis

Fiche 3,  Justifications,  Français

Record number: 3, Textual support number: 1 CONT

[...] combattre l'antisémitisme et le racisme est un acte de prophylaxie sociale [...]  2, fiche 3, Français, - prophylaxie%20sociale

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La prophylaxie sociale se spécialise dans la prévention de diverses problématiques sociales notamment le suicide, la prostitution, le vandalisme et la fugue.  3, fiche 3, Français, - prophylaxie%20sociale

Fiche 3,  Justifications,  Espagnol

Fiche 4,  Justifications,  Anglais

Record number: 4, Textual support number: 1 CONT

You already have marketing material and resources to start your viral marketing campaign today! First, you can use the power of every email you send by adding a SIG to them. A SIG is just a signature that automatically is included in every email you send. Also, you can have your family and friends add that SIG to their emails. Additionally, put your website on every piece of marketing material you use, from brochures to letterheads and business cards. Do this and you will be on your way to successful viral marketing campaign to make your website even more successful.  1, fiche 4, Anglais, - viral%20marketing%20campaign

Record number: 4, Textual support number: 1 OBS

Elleptical form.  3, fiche 4, Anglais, - viral%20marketing%20campaign

Fiche 4,  Justifications,  Français

Record number: 4, Textual support number: 1 DEF

Campagne publicitaire orchestrée dans le cadre de la mercatique virale qui a pour but de mousser un produit en ciblant une clientèle précise et de faire en sorte que celle-ci réacheminera l'information à d'autres de manière à faire boule de neige.  1, fiche 4, Français, - campagne%20de%20mercatique%20virale

Record number: 4, Textual support number: 1 OBS

Forme elliptique.  1, fiche 4, Français, - campagne%20de%20mercatique%20virale

Fiche 4,  Justifications,  Espagnol