TERMIUM Plus^®

Fiche 1,  Justifications,  Anglais

Record number: 1, Textual support number: 1 DEF

C. Osgood's technique for measuring the connotative meaning of words by using a scale of bipolar adjectives to rate a given term such as mother, school teacher, communism, etc.  1, fiche 1, Anglais, - semantic%20differential

Fiche 1,  Justifications,  Français

Record number: 1, Textual support number: 1 CONT

Les réponses médiates contribuent à la signification «connotative» des mots évaluée à l'aide du «différentiateur sémantique» comme un ensemble de valeurs sur des dimensions (échelles) définies par des antonymes.  1, fiche 1, Français, - diff%C3%A9rentiateur%20s%C3%A9mantique

Fiche 1,  Justifications,  Espagnol

Fiche 2,  Justifications,  Anglais

Record number: 2, Textual support number: 1 CONT

The semantic differential has come to be used widely in marketing research. Perhaps its main use has been in connection with brand and company image studies; it permits the development of descriptive profiles that facilitate comparison of competitive items. [Its] unique characteristic [...] is the use of a number of bipolar scales [...] As originally developed, each scale consisted of two opposing adjectives [...] which were separated by a continuum divided into seven segments.  1, fiche 2, Anglais, - semantic%20differential

Fiche 2,  Justifications,  Français

Record number: 2, Textual support number: 1 CONT

Échelle de différenciation sémantique: échelle imaginée par Osgood (1952), et qui permet d'évaluer le degré de similitude des significations connotatives de deux mots adjectifs ou substantifs.  1, fiche 2, Français, - diff%C3%A9renciation%20s%C3%A9mantique

Fiche 2,  Justifications,  Espagnol