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Fiche 1,  Justifications,  Anglais

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In its simplest form, behavioural targeting is the practice of learning from previous behavioural traits and patterns, in order to target experiences, content or ideas to individuals. It involves using past historical data to determine when exactly to deliver these experiences at a time and context when they will be most effective, persuasive, and influential. It draws on an extensive range of data, including data obtained from people's browsing history, search engine queries, and ads that they have previously clicked on, as well as potentially any form of interaction a person engages in on the internet.  2, fiche 1, Anglais, - behavioural%20targeting

Fiche 1,  Justifications,  Français

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Le ciblage comportemental repose sur la collecte et l'analyse des données de comportement des utilisateurs, notamment leurs historiques de navigation, leurs achats et leurs interactions en ligne, afin de diffuser des publicités personnalisées qui correspondent à leurs intérêts et comportements passés.  2, fiche 1, Français, - ciblage%20comportemental

Fiche 1,  Justifications,  Espagnol

Fiche 2,  Justifications,  Anglais

Record number: 2, Textual support number: 1 CONT

Onsite behavioural targeting[:] companies capture and record the locations [that users visit] when accessing their website. They accomplish this by placing a tracking cookie with a unique [identification] tag in the temporary storage of each user's web browser.  1, fiche 2, Anglais, - onsite%20behavioural%20targeting

Fiche 2,  Justifications,  Français

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Le ciblage comportemental sur site fait appel au suivi des sections visitées par un utilisateur sur un site Web en particulier.  2, fiche 2, Français, - ciblage%20comportemental%20sur%20site

Fiche 2,  Justifications,  Espagnol

Fiche 3,  Justifications,  Anglais

Record number: 3, Textual support number: 1 CONT

Network behavioural targeting [occurs] when companies track across a broader network of websites. It is usually used by advertising agencies that operate across a large number of partner sites. Network behavioural targeting ... provides companies with a clear, more comprehensive picture of their users' web browsing behaviour.  1, fiche 3, Anglais, - network%20behavioural%20targeting

Fiche 3,  Justifications,  Français

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Le ciblage comportement en réseau fait appel au suivi des données sur plusieurs sites Web afin de dégager le profil de navigation Web des utilisateurs.  1, fiche 3, Français, - ciblage%20comportemental%20en%20r%C3%A9seau

Fiche 3,  Justifications,  Espagnol

Fiche 4,  Justifications,  Anglais

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Predictive behavioural targeting: This method uses machine learning and AI [artificial intelligence] algorithms to analyze a user's past behavior and predict their future interests and actions. Advertisers use this data to present content or ads that are likely to resonate with the user, even if they haven't explicitly shown interest in a particular topic.  3, fiche 4, Anglais, - predictive%20behavioural%20targeting

Fiche 4,  Justifications,  Français

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Ciblage prédictif : Les outils d'IA [intelligence artificielle] permettent de prévoir les tendances et les comportements des consommateurs, permettant un ciblage plus précis et pertinent des annonces.  3, fiche 4, Français, - ciblage%20comportemental%20pr%C3%A9dictif

Fiche 4,  Justifications,  Espagnol