TERMIUM Plus^®

Fiche 1,  Justifications,  Anglais

Record number: 1, Textual support number: 1 DEF

A theory holding that (1) a new type of retailing institution gains a foothold in the retailing structure by competing on a low-status, low-price, low-service basis; (2) then, to expand its market, this retail institution increases its service and product offerings, thus increasing its costs and prices; (3) this leaves room at the bottom for the next low-price, low-service type of retailer to enter the retailing structure; and (4) the "wheel of retailing" continues to turn as new institutions enter the retail market.  1, fiche 1, Anglais, - wheel%2Dof%2Dretailing%20theory

Fiche 1,  Justifications,  Français

Fiche 1,  Justifications,  Espagnol