TERMIUM Plus^®

Fiche 1,  Justifications,  Anglais

Record number: 1, Textual support number: 1 DEF

A search for hypothetical solutions to a problem and an attempt to state them sufficiently well that the decision maker may determine which to investigate, if any. If the problem is not clear, preliminary research may be necessary before this step in the marketing research process may be accomplished.  2, fiche 1, Anglais, - exploratory%20research

Fiche 1,  Justifications,  Français

Record number: 1, Textual support number: 1 OBS

Promotion du projet du produit : Exploration et diagnostic interne; Exploration et diagnostic externe.  1, fiche 1, Français, - %C3%A9tude%20exploratoire

Record number: 1, Textual support number: 2 OBS

Le diagnostic innovation est [...] destiné à vérifier la capacité d’une entreprise à développer le projet de produit nouveau dans lequel elle souhaite s’impliquer [...]  1, fiche 1, Français, - %C3%A9tude%20exploratoire

Fiche 1,  Justifications,  Espagnol

Fiche 2,  Justifications,  Anglais

Record number: 2, Textual support number: 1 OBS

Index published by the Conference Board of Canada (CBC). This diagnostic tool, offered for the first time in the marketplace, helps organizations to better reach their business objectives -- allowing them to assess, benchmark and improve innovation inside the firm.  1, fiche 2, Anglais, - Index%20of%20Corporate%20Innovation

Fiche 2,  Justifications,  Français

Record number: 2, Textual support number: 1 OBS

Conference Board du Canada(CBC). Cet outil de diagnostic, mis en marché pour la première fois, aide les organisations à mieux atteindre leurs objectifs d’affaires--en leur permettant d’évaluer, de comparer et d’améliorer l'innovation à l'intérieur de leur entreprise.  1, fiche 2, Français, - Indice%20d%26rsquo%3Binnovation%20des%20entreprises

Fiche 2,  Justifications,  Espagnol

Fiche 3,  Justifications,  Anglais

Record number: 3, Textual support number: 1 DEF

Systematic technique and process of investigating, identifying and determining the product or service being considered; market needs ...; investment or production costs; optimum selling price ...; potential for competitors to obsolete the product....  1, fiche 3, Anglais, - venture%20analysis

Record number: 3, Textual support number: 1 OBS

Selecting profitable projects. No company begins a project with the expectation that it will be a loser. ... Most [projects however] do not meet expectations.... Sometimes the cause is a product that has too high a selling price because its costs are excessive. Sometimes it is timed too late ... [or too early]. ... There usually is no shortage of potential products to be considered for further development and production. The problem is one of preselection or screening of many projects to determine which are most promising.  2, fiche 3, Anglais, - venture%20analysis

Fiche 3,  Justifications,  Français

Record number: 3, Textual support number: 1 CONT

Le diagnostic innovation est, entre autres, destiné à vérifier la capacité d’une entreprise à développer le projet de produit nouveau dans lequel elle souhaite s’impliquer, ou est déjà impliquée.  1, fiche 3, Français, - diagnostic%20innovation

Fiche 3,  Justifications,  Espagnol