TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

Saved records

Record 1 1995-11-23

English

Subject field(s)
  • Advertising Techniques
DEF

a group of words which used as title or caption is given importance in an advertisement by reason of size, position and content.

French

Domaine(s)
  • Techniques publicitaires
DEF

Partie de la promesse publicitaire figurant en tête d'une annonce.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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