TERMIUM Plus®

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BASIC ADVERTISING VEHICLE [1 record]

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Record 1 1975-03-11

English

Subject field(s)
  • Advertising Media
CONT

Although it was felt that television should be the basic advertising vehicle, print also had an important role in the introduction.

French

Domaine(s)
  • Supports publicitaires
CONT

Utilisation en média de base. Tout comme un autre média, la télévision n'est pas fréquemment un média exclusif. [Il faut] un média d'appoint : affichage ou presse quotidienne.

Spanish

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