TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
ATAQUE GUERRILLA [1 record]
Record 1 - internal organization data 2001-04-27
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
- Marketing
Record 1, Main entry term, English
- guerrilla attack 1, record 1, English, guerrilla%20attack
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Competitive action consisting in making small intermittent attacks [on the competitors] with the aim [of bringing] their price down and thereby reduce the competitors' profits in those markets that are most important to him. 1, record 1, English, - guerrilla%20attack
Record number: 1, Textual support number: 1 OBS
guerrilla attack: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial. 2, record 1, English, - guerrilla%20attack
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
- Commercialisation
Record 1, Main entry term, French
- attaque de guérilla
1, record 1, French, attaque%20de%20gu%C3%A9rilla
feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
[Action d'ordre compétitive qui] consiste à effectuer de petites attaques intermittentes [aux compétiteurs] afin [...] de réduire le prix de vente et les bénéfices de la concurrence dans les marchés les plus importants pour ces derniers. 1, record 1, French, - attaque%20de%20gu%C3%A9rilla
Record number: 1, Textual support number: 1 OBS
attaque de guérilla : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial. 2, record 1, French, - attaque%20de%20gu%C3%A9rilla
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas mercantiles
- Comercialización
Record 1, Main entry term, Spanish
- ataque de guerrilla
1, record 1, Spanish, ataque%20de%20guerrilla
masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
[Acción de naturaleza competitiva que] consiste en realizar pequeños ataques intermitentes en [los competidores] con el propósito de rebajar los precios de venta y los beneficios del competidor en los mercados que son más importantes para él. 1, record 1, Spanish, - ataque%20de%20guerrilla
Record number: 1, Textual support number: 1 OBS
ataque de guerrilla: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 2, record 1, Spanish, - ataque%20de%20guerrilla
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