TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
MARKET POTENTIAL [2 records]
Record 1 - internal organization data 2001-04-19
Record 1, English
Record 1, Subject field(s)
- Sales (Marketing)
- Marketing Research
Record 1, Main entry term, English
- market potential
1, record 1, English, market%20potential
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Total expected industry sales for a product in a given market over a certain time period. 2, record 1, English, - market%20potential
Record number: 1, Textual support number: 1 CONT
... market potential is concerned with what a whole market segment might buy, while "sales potential" is concerned with how much the firm can hope to sell to that segment. 3, record 1, English, - market%20potential
Record 1, French
Record 1, Domaine(s)
- Vente
- Étude du marché
Record 1, Main entry term, French
- potentiel de marché
1, record 1, French, potentiel%20de%20march%C3%A9
correct, see observation, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- marché potentiel 2, record 1, French, march%C3%A9%20potentiel
correct, see observation, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Les marchés peuvent être évalués selon [leur] potentiel : 1. Restreint; le marché estimé est faible : segment étroit, pouvoir économique limité. 2. Large; le marché est d'une taille importante, les ressources du public-cible sont considérables. 3, record 1, French, - potentiel%20de%20march%C3%A9
Record number: 1, Textual support number: 1 OBS
quoique le terme «marché potentiel» se réfère aux consommateurs d'un produit, il peut être utilisé pour la notion de cette fiche. La définition qui suit donne le sens habituel de : «marché potentiel» et l'observation explique le glissement de sens. 1, record 1, French, - potentiel%20de%20march%C3%A9
Record number: 1, Textual support number: 1 DEF
Marché potentiel : Ensemble des consommateurs, utilisateurs, usagers possible d'un bien ou d'un service, ayant le désir ou le moyen de se procurer ce bien ou ce service. 2, record 1, French, - potentiel%20de%20march%C3%A9
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Ventas (Comercialización)
- Estudio del mercado
Record 1, Main entry term, Spanish
- mercado potencial
1, record 1, Spanish, mercado%20potencial
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Estimación de las ventas de un producto, de un grupo de productos o de un servicio, que podrá lograr la totalidad de una industria durante un período determinado. 1, record 1, Spanish, - mercado%20potencial
Record 2 - internal organization data 1997-06-06
Record 2, English
Record 2, Subject field(s)
- Citizenship and Immigration
Record 2, Main entry term, English
- market potential
1, record 2, English, market%20potential
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 OBS
Terminology used by Citizenship and Immigration Canada. 2, record 2, English, - market%20potential
Record 2, French
Record 2, Domaine(s)
- Citoyenneté et immigration
Record 2, Main entry term, French
- marché éventuel
1, record 2, French, march%C3%A9%20%C3%A9ventuel
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 OBS
Terminologie employée par Citoyenneté et Immigration Canada. 2, record 2, French, - march%C3%A9%20%C3%A9ventuel
Record 2, Spanish
Record 2, Textual support, Spanish
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