TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
MESSAGE PUBLICITAIRE [7 records]
Record 1 - internal organization data 2021-01-27
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
- Advertising Agencies and Services
Record 1, Main entry term, English
- advertisement
1, record 1, English, advertisement
correct, noun
Record 1, Abbreviations, English
Record 1, Synonyms, English
- ad 2, record 1, English, ad
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A public announcement - generally print, audio, or video - made to promote a commodity, service, or idea through various media ... 2, record 1, English, - advertisement
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
- Agences et services de publicité
Record 1, Main entry term, French
- annonce publicitaire
1, record 1, French, annonce%20publicitaire
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- annonce 2, record 1, French, annonce
correct, feminine noun
- publicité 3, record 1, French, publicit%C3%A9
correct, feminine noun
- message publicitaire 4, record 1, French, message%20publicitaire
correct, masculine noun
- réclame 5, record 1, French, r%C3%A9clame
correct, feminine noun, obsolete
Record 1, Textual support, French
Record number: 1, Textual support number: 1 OBS
annonce publicitaire; publicité; message publicitaire : termes tirés du mini-lexique «Protection du consommateur» et reproduits avec l'autorisation du Centre de ressources en français juridique de l'Université de Saint-Boniface. 6, record 1, French, - annonce%20publicitaire
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas publicitarias
- Agencias y servicios de publicidad
Record 1, Main entry term, Spanish
- anuncio
1, record 1, Spanish, anuncio
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2020-06-23
Record 2, English
Record 2, Subject field(s)
- Advertising Agencies and Services
- Electoral Systems and Political Parties
Record 2, Main entry term, English
- commercial message
1, record 2, English, commercial%20message
correct, federal act
Record 2, Abbreviations, English
Record 2, Synonyms, English
- commercial advertisement 2, record 2, English, commercial%20advertisement
Record 2, French
Record 2, Domaine(s)
- Agences et services de publicité
- Systèmes électoraux et partis politiques
Record 2, Main entry term, French
- message publicitaire
1, record 2, French, message%20publicitaire
correct, federal act, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- annonce publicitaire 1, record 2, French, annonce%20publicitaire
correct, feminine noun
Record 2, Textual support, French
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Agencias y servicios de publicidad
- Sistemas electorales y partidos políticos
Record 2, Main entry term, Spanish
- anuncio publicitario
1, record 2, Spanish, anuncio%20publicitario
correct, masculine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
- mensaje publicitario 1, record 2, Spanish, mensaje%20publicitario
correct, masculine noun
Record 2, Textual support, Spanish
Record 3 - internal organization data 2018-12-10
Record 3, English
Record 3, Subject field(s)
- Advertising Media
- Radio Arts
- Television Arts
Record 3, Main entry term, English
- commercial
1, record 3, English, commercial
correct, noun
Record 3, Abbreviations, English
Record 3, Synonyms, English
- commercial announcement 2, record 3, English, commercial%20announcement
correct
- commercial message 3, record 3, English, commercial%20message
correct
Record 3, Textual support, English
Record number: 3, Textual support number: 1 DEF
An advertisement broadcast during a sponsored radio or television program or between programs. 4, record 3, English, - commercial
Record 3, French
Record 3, Domaine(s)
- Supports publicitaires
- Radio (Arts du spectacle)
- Télévision (Arts du spectacle)
Record 3, Main entry term, French
- message publicitaire
1, record 3, French, message%20publicitaire
correct, masculine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
- pub 2, record 3, French, pub
correct, feminine noun, familiar
Record 3, Textual support, French
Record number: 3, Textual support number: 1 DEF
Message faisant la publicité d'un produit ou d'un service et diffusé à la radio ou à la télévision. 3, record 3, French, - message%20publicitaire
Record 3, Spanish
Record 3, Campo(s) temático(s)
- Medios de publicidad
- Radio (Artes escénicas)
- Televisión (Artes escénicas)
Record 3, Main entry term, Spanish
- anuncio publicitario
1, record 3, Spanish, anuncio%20publicitario
correct, masculine noun
Record 3, Abbreviations, Spanish
Record 3, Synonyms, Spanish
- comercial 2, record 3, Spanish, comercial
correct, masculine noun
- publicidad 2, record 3, Spanish, publicidad
correct, feminine noun
Record 3, Textual support, Spanish
Record 4 - internal organization data 2018-12-10
Record 4, English
Record 4, Subject field(s)
- Advertising Techniques
Record 4, Main entry term, English
- advertising message
1, record 4, English, advertising%20message
correct
Record 4, Abbreviations, English
Record 4, Synonyms, English
- advertisement message 2, record 4, English, advertisement%20message
Record 4, Textual support, English
Record number: 4, Textual support number: 1 CONT
Publication advertising makes use of newspapers or magazines to deliver the advertising message to measurable groups of readers. 3, record 4, English, - advertising%20message
Record number: 4, Textual support number: 2 CONT
Several components make up the advertising message: the hook, the slogan, the appeal, and the value. Each component of the advertising message seeks to convince the target market that they should spend money on a product or service. 4, record 4, English, - advertising%20message
Record 4, French
Record 4, Domaine(s)
- Techniques publicitaires
Record 4, Main entry term, French
- message publicitaire
1, record 4, French, message%20publicitaire
correct, masculine noun
Record 4, Abbreviations, French
Record 4, Synonyms, French
Record 4, Textual support, French
Record number: 4, Textual support number: 1 CONT
Le message publicitaire peut être communiqué par des moyens que l'on divise couramment en deux séries : les médias et les autres véhicules. 1, record 4, French, - message%20publicitaire
Record 4, Spanish
Record 4, Campo(s) temático(s)
- Técnicas publicitarias
Record 4, Main entry term, Spanish
- mensaje publicitario
1, record 4, Spanish, mensaje%20publicitario
correct, masculine noun
Record 4, Abbreviations, Spanish
Record 4, Synonyms, Spanish
Record 4, Textual support, Spanish
Record number: 4, Textual support number: 1 DEF
[Mensaje] creado por y para un tipo de actividad social y económica que intenta persuadir a los posibles consumidores de la compra de un tipo de producto mediante una argumentación. 2, record 4, Spanish, - mensaje%20publicitario
Record number: 4, Textual support number: 1 CONT
El principal componente del mensaje publicitario es de carácter informativo, pues éste debe dar a conocer las características del producto y/o servicio que se esté ofreciendo, así como los beneficios. 1, record 4, Spanish, - mensaje%20publicitario
Record 5 - internal organization data 2013-12-02
Record 5, English
Record 5, Subject field(s)
- Advertising Media
- Radio Arts
- Television Arts
Record 5, Main entry term, English
- spot announcement
1, record 5, English, spot%20announcement
correct
Record 5, Abbreviations, English
Record 5, Synonyms, English
- spot commercial 2, record 5, English, spot%20commercial
correct
- commercial spot 3, record 5, English, commercial%20spot
correct
- advertising spot 4, record 5, English, advertising%20spot
correct
- ad spot 4, record 5, English, ad%20spot
correct
- spot 2, record 5, English, spot
correct, noun
Record 5, Textual support, English
Record number: 5, Textual support number: 1 DEF
A short commercial, one minute or less in length, inserted between radio or television programs, or included in participating programs. 5, record 5, English, - spot%20announcement
Record number: 5, Textual support number: 1 CONT
The ever-present problem of conflict between pedagogical aims and entertaining television was resolved using ... "Ad (advertising) Spots" with technical tricks to drive home a function ... 4, record 5, English, - spot%20announcement
Record 5, French
Record 5, Domaine(s)
- Supports publicitaires
- Radio (Arts du spectacle)
- Télévision (Arts du spectacle)
Record 5, Main entry term, French
- message publicitaire
1, record 5, French, message%20publicitaire
correct, see observation, masculine noun
Record 5, Abbreviations, French
Record 5, Synonyms, French
- annonce-éclair 2, record 5, French, annonce%2D%C3%A9clair
correct, feminine noun
- bref communiqué commercial 3, record 5, French, bref%20communiqu%C3%A9%20commercial
correct, masculine noun
- spot publicitaire 4, record 5, French, spot%20publicitaire
see observation, masculine noun
- spot 5, record 5, French, spot
see observation, masculine noun
Record 5, Textual support, French
Record number: 5, Textual support number: 1 DEF
Annonce publicitaire ou promotionnelle de courte durée diffusée sur un support audiovisuel. 6, record 5, French, - message%20publicitaire
Record number: 5, Textual support number: 1 CONT
[...] l'apport au public d'un programme rendu entièrement gratuit n'est pas sans comporter quelques servitudes. Ce sont d'abord les spots publicitaires, diffusés naturellement aux heures dites «de grande écoute». 7, record 5, French, - message%20publicitaire
Record number: 5, Textual support number: 1 OBS
spot: [...] L'Administration préconise «message publicitaire». 8, record 5, French, - message%20publicitaire
Record 5, Spanish
Record 5, Campo(s) temático(s)
- Medios de publicidad
- Radio (Artes escénicas)
- Televisión (Artes escénicas)
Record 5, Main entry term, Spanish
- cuña publicitaria
1, record 5, Spanish, cu%C3%B1a%20publicitaria
correct, feminine noun
Record 5, Abbreviations, Spanish
Record 5, Synonyms, Spanish
Record 5, Textual support, Spanish
Record 6 - internal organization data 2005-11-02
Record 6, English
Record 6, Subject field(s)
- Advertising Media
Record 6, Main entry term, English
Record 6, Abbreviations, English
Record 6, Synonyms, English
- spot announcement 2, record 6, English, spot%20announcement
- commercial 2, record 6, English, commercial
- radio spot 2, record 6, English, radio%20spot
- radio commercial 2, record 6, English, radio%20commercial
- radio announcement 2, record 6, English, radio%20announcement
Record 6, Textual support, English
Record number: 6, Textual support number: 1 DEF
A short section or illustration (as between radio or tv programs or in a magazine) that is often used for advertising. 3, record 6, English, - spot
Record 6, French
Record 6, Domaine(s)
- Supports publicitaires
Record 6, Main entry term, French
- message
1, record 6, French, message
masculine noun
Record 6, Abbreviations, French
Record 6, Synonyms, French
- bref communiqué radio 1, record 6, French, bref%20communiqu%C3%A9%20radio
masculine noun
- annonce à la radio 1, record 6, French, annonce%20%C3%A0%20la%20radio
feminine noun
- message radio 1, record 6, French, message%20radio
masculine noun
- flash 1, record 6, French, flash
masculine noun
- message publicitaire 1, record 6, French, message%20publicitaire
masculine noun
- spot radio 1, record 6, French, spot%20radio
anglicism, see observation, masculine noun
- spot 1, record 6, French, spot
anglicism, see observation, masculine noun
Record 6, Textual support, French
Record number: 6, Textual support number: 1 OBS
À la radio. 1, record 6, French, - message
Record number: 6, Textual support number: 2 OBS
Le terme «spot» est un anglicisme critiqué. 1, record 6, French, - message
Record number: 6, Textual support number: 3 OBS
Pluriel : des flashs ou des flashes. 2, record 6, French, - message
Record number: 6, Textual support number: 4 OBS
flashs (pl.) : Cette graphie, puisée des Rectifications de l'orthographe recommandées par le Conseil supérieur de la langue française, est attestée dans le Petit Robert (2004). 3, record 6, French, - message
Record 6, Spanish
Record 6, Textual support, Spanish
Record 7 - internal organization data 1988-04-27
Record 7, English
Record 7, Subject field(s)
- Advertising Media
Record 7, Main entry term, English
- donut
1, record 7, English, donut
correct
Record 7, Abbreviations, English
Record 7, Synonyms, English
Record 7, Textual support, English
Record number: 7, Textual support number: 1 DEF
A recorded radio or TV message supplied to a station containing opening and closing copy, plus music track, leaving mid-section open for local copy. 1, record 7, English, - donut
Record 7, French
Record 7, Domaine(s)
- Supports publicitaires
Record 7, Main entry term, French
- message publicitaire
1, record 7, French, message%20publicitaire
correct, masculine noun
Record 7, Abbreviations, French
Record 7, Synonyms, French
Record 7, Textual support, French
Record number: 7, Textual support number: 1 DEF
Les «donuts» regroupent les messages publicitaires constitués d'une partie fixe (le début et la fin des messages en général) et d'une partie mobile (le centre du message) adaptée à des besoins spécifiques (par exemple, les spéciaux de la semaine pour les détaillants). 1, record 7, French, - message%20publicitaire
Record 7, Spanish
Record 7, Textual support, Spanish
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