TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

DESIGN GOODS SERVICES [1 record]

Record 1 1980-06-27

English

Subject field(s)
  • Marketing
OBS

Goods and services should be created not because somebody thinks something will be useful, but rather because somebody thinks about the needs and wants of possible buyers and users - and thinks about them in enormous detail, with infinite attention to minutiae the design of goods and services, their packaging (...) and the auditing of results and of the competitive environment.

French

Domaine(s)
  • Commercialisation
OBS

Cette réflexion très détaillée et infiniment précise englobe la conception des biens et des services, leur emballage (...) le contrôle et l'analyse des résultats et de l'environnement concurrentiel.

Spanish

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