TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

INDIVIDUAL BRAND [1 record]

Record 1 2007-11-15

English

Subject field(s)
  • Merchandising Techniques
  • Advertising Techniques
DEF

A brand name used for a single product within a product line.

OBS

Examples of individual brands are Kraft Dinner, Mr. Clean, Kleenex and Comet.

French

Domaine(s)
  • Techniques marchandes
  • Techniques publicitaires
DEF

Marque qui associe un nom à un seul produit.

OBS

Exemples de marques produits : Kraft Dinner, Monsieur Net, Kleenex et Comète.

Spanish

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