TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ACROBACIA PUBLICITARIA [1 record]

Record 1 2020-06-23

English

Subject field(s)
  • Advertising Techniques
DEF

The tricks used by advertisers to get people to buy their product or service they are trying to sell.

CONT

Publicity stunts are generally regarded as planned events made to gain exposure and get the public's attention. Today's media publicity stunts are most often made by big companies, movie stars, and for launching a new product(s).

French

Domaine(s)
  • Techniques publicitaires
DEF

Action publicitaire ou médiatique qui donne des résultats spectaculaires en termes d'audience et de visibilité qui sont sans commune mesure avec l'investissement consenti.

Spanish

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