TERMIUM Plus®

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ALL-PURPOSE PRODUCT [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1980-07-15

English

Subject field(s)
  • Marketing
OBS

(...) any manufacturer must have an end-user focus as he develops his product/market strategy. All-purpose products or buckshot approaches to the marketplace simply will not work in a world of increasing specialization.

French

Domaine(s)
  • Commercialisation
OBS

Tout fabricant de biens d'équipement doit se concentrer sur l'utilisateur final s'il veut réussir dans sa stratégie produit/marché. Les produits universels, ou l'approche tous azimuts du marché, n'ont guère de chances de succès dans un environnement de spécialisation croissante.

Spanish

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© Public Services and Procurement Canada, 2026
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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