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ALLIANCE MARQUES [1 record]
Record 1 - internal organization data 2007-08-01
Record 1, English
Record 1, Subject field(s)
- Corporate Economics
- Merchandising Techniques
- Food Industries
Record 1, Main entry term, English
- co-branding
1, record 1, English, co%2Dbranding
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- cobranding 2, record 1, English, cobranding
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
An agreement that permits one company to use the other's brand name to identify a component of the host company's product. 3, record 1, English, - co%2Dbranding
Record number: 1, Textual support number: 1 CONT
A successful co-branding effort --one that is beneficial to both sides -- requires two strong brands in their own right ... Consolidation within the industry has led to an increase in co-branding efforts, as a number of major companies have moved to leverage the power of their valued brands. For instance, Munchies combines the value of Frito-Lay's (Plano, Texas) Rold Gold name with Quaker Squares from Quaker Oats Company (Chicago). While leveraging the power of each brand, this endeavor ultimately benefits the owner of both -- PepsiCo (Purchase, N.Y.). 4, record 1, English, - co%2Dbranding
Record 1, French
Record 1, Domaine(s)
- Économie de l'entreprise
- Techniques marchandes
- Industrie de l'alimentation
Record 1, Main entry term, French
- association de marques
1, record 1, French, association%20de%20marques
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- alliance de marques 2, record 1, French, alliance%20de%20marques
correct, feminine noun
- cogriffage 3, record 1, French, cogriffage
correct, masculine noun
- co-marquage 4, record 1, French, co%2Dmarquage
correct, masculine noun
- comarquage 5, record 1, French, comarquage
correct, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Union de deux entreprises pour créer une marque commune. 2, record 1, French, - association%20de%20marques
Record number: 1, Textual support number: 1 OBS
cogriffage; alliance de marques : termes entérinés par la Commission spécialisée de terminologie et de néologie économique et financière du gouvernement de la France (14 août 1998). 6, record 1, French, - association%20de%20marques
Record 1, Spanish
Record 1, Textual support, Spanish
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