TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ANNONCE INTERACTIVE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2025-05-06

English

Subject field(s)
  • Advertising Techniques
  • Internet and Telematics
CONT

Interactive ads are a form of digital advertising that allows users to engage directly with the content. These ads transform passive viewing into active participation, ranging from gamified content and quizzes to augmented reality (AR) experiences. Unlike traditional static or video ads, interactive ads provide a two-way communication channel, fostering deeper user engagement.

French

Domaine(s)
  • Techniques publicitaires
  • Internet et télématique
OBS

Les publicités interactives permettent au consommateur d'interagir avec le contenu. Elles peuvent par exemple avoir recours à des jeux, à des jeux-questionnaires ou à la réalité augmentée.

Spanish

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2025
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: