TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

APPROCHE MARQUAGE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2001-06-06

English

Subject field(s)
  • Merchandising Techniques
CONT

In fact, the branding approach, i.e. looking for supplementary activities and using other media to support the basic magazine enterprise, is the most promising strategy to adapt to the intensifying competition.

French

Domaine(s)
  • Techniques marchandes
DEF

Approche utilisant le procédé d'identification d'un produit par un nom déposé.

OBS

Par exemple, des «kleenex» pour des mouchoirs, du «windex» pour du nettoyant à vitre, etc.

Spanish

Save record 1

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2025
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: