TERMIUM Plus®

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ARGUMENT PUBLICITAIRE UNIQUE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2020-11-18

English

Subject field(s)
  • Advertising Techniques
  • Marketing
DEF

An advertising technique according to which an advertisement should stress an exclusive selling argument.

CONT

When companies are trying to determine how to market a product, they focus on the unique selling proposition, the one thing that wakes that product different than any other. It's the one reason they think consumers will buy the product even though it may seen no different from many others just like convenient packaging, or it may taste or smell better, or last longer.

French

Domaine(s)
  • Techniques publicitaires
  • Commercialisation
DEF

Argument publicitaire qui met en avant une seule des caractéristiques d'un produit.

OBS

argument publicitaire unique : terme publié au Journal officiel du 12 mai 2000.

Spanish

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