TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

ATAQUE GUERRILLA [1 record]

Record 1 2001-04-27

English

Subject field(s)
  • Merchandising Techniques
  • Marketing
DEF

Competitive action consisting in making small intermittent attacks [on the competitors] with the aim [of bringing] their price down and thereby reduce the competitors' profits in those markets that are most important to him.

OBS

guerrilla attack: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial.

French

Domaine(s)
  • Techniques marchandes
  • Commercialisation
DEF

[Action d'ordre compétitive qui] consiste à effectuer de petites attaques intermittentes [aux compétiteurs] afin [...] de réduire le prix de vente et les bénéfices de la concurrence dans les marchés les plus importants pour ces derniers.

OBS

attaque de guérilla : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial.

Spanish

Campo(s) temático(s)
  • Técnicas mercantiles
  • Comercialización
DEF

[Acción de naturaleza competitiva que] consiste en realizar pequeños ataques intermitentes en [los competidores] con el propósito de rebajar los precios de venta y los beneficios del competidor en los mercados que son más importantes para él.

OBS

ataque de guerrilla: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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