TERMIUM Plus®

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BADGE ENGINEERING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2016-10-04

English

Subject field(s)
  • Marketing
  • Corporate Management
  • Motor Vehicles and Bicycles
DEF

The practice of marketing a motor vehicle under two or more brand names or badges.

OBS

badge engineering; crossbadging: Not to be confused with "rebadging."

Key term(s)
  • cross-badging

French

Domaine(s)
  • Commercialisation
  • Gestion de l'entreprise
  • Véhicules automobiles et bicyclettes
DEF

Stratégie d’entreprise qui consiste à concevoir et à commercialiser un véhicule sous plusieurs marques, chaque marque assurant la différenciation des véhicules par des modifications d’aspect.

OBS

multimarquage : Ne pas confondre avec «remarquage».

OBS

multimarquage : terme et définition publiés au Journal officiel de la République française le 11 juin 2016.

Spanish

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