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BAIT SWITCH [1 record]

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Alphabetical list of terms

Record 1 2003-09-17

English

Subject field(s)
  • Internet and Telematics
  • Merchandising Techniques
DEF

A marketing ploy that involves placing frequently used keywords, such as "free," "money," or "sex," on a Web site.

OBS

The intent is to trick a search engine into listing the site whenever those keywords are typed in by a user, even though those words have nothing to do with the site's actual content.

Key term(s)
  • bait and switch

French

Domaine(s)
  • Internet et télématique
  • Techniques marchandes
Key term(s)
  • leurrage par mot-clé

Spanish

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