TERMIUM Plus®

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BAIT-AND-SWITCH ADVERTISING [1 record]

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Record 1 2021-02-12

English

Subject field(s)
  • Advertising Techniques
CONT

Examples of Bait & Switch Advertising. How many times have you seen an ad for an item that has a price so low you can barely believe it? And then, when you rush to the store, a store clerk tells you that they just sold the last one. Or, that you don't qualify for the rate listed in the ad? Or, maybe you've seen a competitor's low pricing advertised again and again so that you finally realize that those amazing deals never existed in the first place? They're called bait-and-switch ads, and unethical businesses use them to lure customers away from your business.

French

Domaine(s)
  • Techniques publicitaires
CONT

[...] publicité d'appât (p. ex. annoncer à prix d'aubaine des produits qui ne sont pas offerts en quantités raisonnables) [...]

OBS

Pratique publicitaire.

Spanish

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