TERMIUM Plus®

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BENEFIT POSITIONING [1 record]

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Record 1 1988-09-27

English

Subject field(s)
  • Marketing Research

French

Domaine(s)
  • Étude du marché
DEF

Lier fortement certains traits du produit à la résolution de problèmes scientifiques.

OBS

Une trouvaille intéressante dans bon nombre d'études reliées au choix d'un médicament a été l'importance accordée par les clients à quelques avantages particuliers de certains remèdes (absence d'effets secondaires, faciles à avaler, ne donnent pas de crampes d'estomac), avec un intérêt peu marqué pour la composition chimique des ingrédients procurant ces avantages.

Spanish

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