TERMIUM Plus®

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BENEFIT SEGMENTATION [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1997-07-10

English

Subject field(s)
  • Marketing Research
DEF

Segmentation of markets according to the benefits that users seek from products.

French

Domaine(s)
  • Étude du marché
DEF

Segmentation selon les bénéfices que les consommateurs retirent des produits.

Spanish

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