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CITRONNER [1 record]

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Record 1 1994-03-16

English

Subject field(s)
  • Prizes and Awards (Arts and Culture)
  • Advertising

French

Domaine(s)
  • Prix et récompenses (Arts et Culture)
  • Publicité
DEF

Accorder un prix «citron», c'est-à-dire souligner la médiocrité d'un produit.

CONT

Les élections à la télé. [...] Jean-Luc Mongrain a animé «Les jeux sont faits», émission qui a connu son grand moment par la présentation des prix citron et des prix orange décernés par trois publicistes. [...] Les trois spécialistes étaient d'accord pour citronner la pub des conservateurs, «au ras du négativisme», a dit l'un, «de la vraie pub napalm», a qualifié un autre.

Spanish

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