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CO-BRANDING [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2007-08-01

English

Subject field(s)
  • Corporate Economics
  • Merchandising Techniques
  • Food Industries
DEF

An agreement that permits one company to use the other's brand name to identify a component of the host company's product.

CONT

A successful co-branding effort --one that is beneficial to both sides -- requires two strong brands in their own right ... Consolidation within the industry has led to an increase in co-branding efforts, as a number of major companies have moved to leverage the power of their valued brands. For instance, Munchies combines the value of Frito-Lay's (Plano, Texas) Rold Gold name with Quaker Squares from Quaker Oats Company (Chicago). While leveraging the power of each brand, this endeavor ultimately benefits the owner of both -- PepsiCo (Purchase, N.Y.).

French

Domaine(s)
  • Économie de l'entreprise
  • Techniques marchandes
  • Industrie de l'alimentation
DEF

Union de deux entreprises pour créer une marque commune.

OBS

cogriffage; alliance de marques : termes entérinés par la Commission spécialisée de terminologie et de néologie économique et financière du gouvernement de la France (14 août 1998).

Spanish

Save record 1

Record 2 2000-05-02

English

Subject field(s)
  • Merchandising Techniques
  • Air Transport
DEF

A commercial arrangement under which involved air carriers market a service under one brand name, but carry out the operation with each carrier's own aircraft bearing both the brand name and its own carrier identity.

OBS

co-branding: term and definition officially approved by the International Civil Aviation Organization (ICAO).

French

Domaine(s)
  • Techniques marchandes
  • Transport aérien
DEF

Arrangement commercial par lequel des transporteurs aériens commercialisent un service sous une marque commune mais en vertu duquel les aéronefs de chaque transporteur portent à la fois cette marque et l'identité du transportur.

OBS

co-marquage : terme et définition uniformisés par l'Organisation de l'aviation civile internationale (OACI).

Spanish

Campo(s) temático(s)
  • Técnicas mercantiles
  • Transporte aéreo
DEF

Arreglo comercial en que los transportistas aéreos participantes comercializan un servicio utilizando una marca pero llevan a cabo dicha actividad utilizando cada transportista sus propias aeronaves que llevan tanto la marca en cuestión como la identificación del correspondiente transportista.

OBS

combinación de marcas : término y definición aceptados oficialmente por la Organización de Aviación Civil Internacional (OACI).

Save record 2

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