TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CONCEPT TESTING [1 record]

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Filter results by subject field

Alphabetical list of terms

Record 1 1991-04-02

English

Subject field(s)
  • Marketing Research
CONT

Concept testing. The objective of this type of research is an initial screening of product ideas before any money, time, or personnel are committed to making the products, in order to encourage further development of good ideas and to weed out poor ideas.

OBS

Concept testing may bear on a product concept or on a service concept.

French

Domaine(s)
  • Étude du marché
CONT

Les principales étapes des études de marché actives sont : les tests de concepts (faits sur concepts et spécifications); les tests de produits (faits sur maquettes et prototypes); les tests de marché (faits sur modèles de présérie).

OBS

Le mot "test" désigne en français l'action de soumettre à une épreuve, ainsi que l'épreuve elle-même.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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