TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CONSOMMATEUR ECLAIRE [1 record]

Record 1 2013-12-16

English

Subject field(s)
  • Marketing
  • Electronic Commerce
  • Internet and Telematics
DEF

A prospective consumer who is involved in the design, manufacture, or development of a product or service.

CONT

The Web-based world will be dominated by "prosumers," a term coined by Alvin Toffler in 1979, in his book the Third Wave. These are home-based entrepreneurs who produce goods and services both for their own use and for sale.

French

Domaine(s)
  • Commercialisation
  • Commerce électronique
  • Internet et télématique
DEF

Personne qui participe à la production de l’objet qu’elle va consommer et qui devient par là même un acteur responsable du monde qu’elle façonne.

CONT

Tapscott (The Digital Economy, p. 290) a conçu le mot «prosumer» qui traduit librement, en français, le mot «prosommateur» pour qualifier le «consommateur proactif». Les clients deviendront «prosommateurs».

Spanish

Campo(s) temático(s)
  • Comercialización
  • Comercio electrónico
  • Internet y telemática
DEF

[Persona que] consume un producto o servicio pero además participa en su producción, usualmente por tener un conocimiento de nivel especializado acerca de él, exigiendo además altos niveles de calidad.

OBS

La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, explica que "prosumidor" es un término bien formado en español a partir de "productor" (o "profesional" o "proveedor") y "consumidor" y que puede sustituir al anglicismo "prosumer".

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