TERMIUM Plus®

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CONTENT MARKETING [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2025-09-24

English

Subject field(s)
  • Marketing
  • Internet and Telematics
  • Collaborative and Social Communications
CONT

Content marketing is a strategic business approach that uses digital assets (like text, images, and video) to attract and retain a defined audience. It creates long-term value by building trust, deepening engagement, and guiding prospects through the customer journey.

French

Domaine(s)
  • Commercialisation
  • Internet et télématique
  • Communications collaboratives et sociales
CONT

[...] le marketing de contenu consiste à rassembler toutes les techniques et méthodes pour promouvoir la marque d'une entreprise, ses produits et/ou ses services de façon numérique.

Spanish

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