TERMIUM Plus®

From: Translation Bureau

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CONTENU COULISSE [1 record]

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Alphabetical list of terms

Record 1 2025-09-24

English

Subject field(s)
  • Marketing
  • Video Technology
  • Collaborative and Social Communications
CONT

Behind-the-scenes content gives a glimpse into a brand's inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition.

OBS

Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life. For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational.

Key term(s)
  • behind the scenes content

French

Domaine(s)
  • Commercialisation
  • Vidéotechnique
  • Communications collaboratives et sociales
CONT

[Un moyen] d'humaniser [une] marque [est de] partager du contenu en coulisse : [Montrer] comment [les] produits sont fabriqués, [présenter une] équipe ou [partager] la culture de [d']entreprise. Cela renforce la confiance et aide les gens à se sentir plus connectés à [une] marque.

Spanish

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